Cape Creative, Currently Partnered with Airbnb Experiences | Social Production + Content Strategy

Role: Producer + Content Strategist

Client: Airbnb via Cape Creative

The Background: When Airbnb crafted their creative campaign announcing a new and improved Experiences offering, they needed someone embedded in LA culture to curate authentically local social content. That’s where I came in. I worked with over 50 Airbnb Hosts in the Los Angeles region to produce original photo and video content promoting both small businesses and brand new Experiences.

The Ask: Development of concepts, social production, asset creation and social strategy.